It's probably not being too unfair to say Honda is widely seen as something of a conservative auto brand, but it's also one that's definitely been looking to expand its appeal beyond its traditional customer base recently. This all-new tenth-generation 2018 Accord is being billed by Honda as, "the most fun-to-drive, premium and dramatically styled Accord ever." And although we'll have to take the manufacturer's word about the fun-to-drive and premium parts of that statement for the moment, the illustration it's just released is understating the "dramatically styled" bit if the car looks like that when it's finally unveiled. Although the Accord has been dropped by Honda completely in some markets such as the UK due to disappointing sales results, it's still an incredibly important model to the brand and its ongoing success.
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